Kevin L, Agent.

Dear Jill,

Congratulations! What could be more exciting than starting a new life together? I wanted to offer both of you my best wishes for a long and happy marriage. Plus, with all the expenses a wedding can bring, I also wanted to offer you the opportunity to save a few hundred dollars simply by switching your auto insurance to State Farm…

…If you are like most newlyweds, you’ve invested in some jewelry with some very special meaning. So while you’ve taking care of your auto insurance, why not help protect those valuables with a Personal Articles Policy. I think you’ll both appreciate the feeling of security…

…Vow to start saving now. I know you have a lot going on right now. But why not make that one little move that can reward you in a big way. Pick up the phone and call me now. I think you’ll find that State Farm’s blend of personalized coverage and savings make for a really great combination. Kind of like the two of you!

Sincerely,

Kevin L., Agent

State Farm Insurance



From: Jill Snowden
To: Kevin L
Sent: Wed Aug 19 10:35:49 2009
Subject: Letter

Dear Kevin,

I was very disturbed to receive your letter congratulating me on my recent engagement and asking me to consider switching my auto insurance to State Farm. For starters, I am not engaged nor am I recent newlywed. I am a happy and successful single woman with no wedding in sight. Secondly, I live in NYC and haven’t had a car in 10 years.

As a marketing professional, I assume you are targeting a group of women over the age of 30. I would suggest you invest in a new marketing program that doesn’t alienate and offend potential future clients.

Regards,

Jill Snowden


From: Kevin L
Sent: Wednesday, August 19, 2009 10:39 AM
To: Jill Snowden
Subject: Re: Letter


Hi Jill,


I am truly sorry......

This may have been a corporate campaign, cause I don't remember sending anything out......

Can you please fax or email me a copy of the letter.....again I apologize.

Regards,

Kevin L


Kevin L, Agent
State Farm Insurance and
Financial Services
212.807.XXXX
212.807.XXXX fax

From: Jill Snowden
To: Kevin L
Sent: Wed Aug 19 10:41:51 2009
Subject: RE: Letter

Thanks for the response. It easily could have just been sent out with your info. I just wanted to inform you so you could modify your list for future mailings.

Again, I appreciate the response.



From: Kevin L
Sent: Wednesday, August 19, 2009 10:39 AM
To: Jill Snowden
Subject: Re: Letter

Jill,

Can you please email or fax a copy of the letter to me....thanks,

Kevin


Kevin L, Agent
State Farm Insurance and
Financial Services
212.807.XXXX
212.807.XXXX fax